Message from the CEO
Dear reader,
I am pleased to confirm that Basic-Fit has met all of its financial objectives in 2025 demonstrating strong operational excellence. Our solid financial performance starts with our members who entrust us with their fitness journey. In 2025, the group ended the year with 5.8 million memberships a 36% increase compared to 2024.
In 2025, Basic-Fit owned clubs ended the year with 4.82 million memberships, a 13% increase compared with the same period last year. The average number of Basic-Fit memberships per club in 2025 increased from 2,701 to 2,902 memberships.
To demonstrate our commitment to creating shareholder value we initiated a share buyback programme in 2025, buying back one million shares.
Franchise - expansion in a capital light manner
In November 2025, we acquired Clever Fit, the leading fitness franchisor in Europe. With 493 clubs at the date of purchase and clubs in seven geographies, Basic-Fit became the immediate market leader in Germany and the largest fitness franchisor within Europe. As of 31 December 2025, our franchise network included 491 clubs (of which 435 clubs were franchised and 561 owned clubs). Throughout the course of 2026, we will work with the Clever Fit franchise team to integrate the organisation into Basic-Fit and utilise the synergies between the two organisations. In the first months after the acquisition we have already been able to improve the profitability of Clever Fit. We have a successful and proven track record of acquiring organisations and creating value for our shareholders and we believe the acquisition of Clever Fit will be no different.
The success of 24/7 continues
Our 24/7 model continues to perform well in our growth markets of France, Spain and Germany where we further enhanced the member experience by expanding the number of 24/7 clubs available in these markets and extended opening hours across many locations to meet member demand.
The Feel Good Club
At the end of 2025, we began the roll out of a refreshed and modern interior club design. We also started a pilot programme, offering members massage chairs, hydro and cryo beds in a 'Relax and Recover' zone, and are testing the demand for these zones in specific markets. Taking member feedback into account, we also began adding more strength and free weight areas, as well as placing more plate loaded equipment in our clubs.
Strategy update and outlook
Looking at the current year, Basic-Fit is already off to a strong start as we added more than 200,000 Basic-Fit members in the first 10 weeks of 2026. With these positive developments, we expect the momentum seen in the first two months of 2026 to continue as embedded growth, disciplined investment and operational excellence continues to carve our path forward. We are therefore positive about our ability to make another step-up in revenue and profitability in 2026.
Furthermore, we announced that we would limit new club openings in 2026 to net 50 clubs in our existing markets. Our plan is to grow through our capital light franchising, which will support higher free cash flow generation, reduce financial leverage, and allow us to demonstrate the underlying growth in the profitability of our existing club base. In addition, it will provide the financial flexibility to pursue M&A opportunities should they arise.
Longer-term, we continue to see strong growth opportunities in the under-penetrated European fitness market. I have full confidence that by continuously catering to the ever-evolving needs of our members we will solidify our positions as Europe's strongest value-for-money fitness brand.
Thank you
I would like to thank all of our stakeholders for their support in meeting and exceeding all of our financial objectives in 2025. It takes many people working together towards a common goal to make this business a success. To our more than 9,000 employees and my senior management team, I'd like to say a heart felt thank you for all of your hard work and dedication over the past year. To our banks, thank you for your continued support in making our strategic vision a reality. For the contractors and suppliers who work tirelessly to create a great club, thank you for helping us bring fitness to more people. And finally, to our 5.8 million group members, I am proud that you have chosen the Basic-Fit group as your club of choice to help you fulfil your goals.
René Moos
Basic-Fit, CEO
10 March 2026
- Including 17 clubs for which Basic-Fit entered into a purchase agreement prior to year-end, but control was not transferred as per 31 December 2025